How Best Will Film Makers Benefit From A Film Market In Uganda

By Shadrine Taremwa

Amakula Film International Festival was blessed with top panelists Musinguzi Godfrey – Actor, Founder Of Uganda Cinema Night, Nathan Magoola – Movie Producer and Advertising creative, Nana Kagga – Script Writer, Movie Producer, Kabubi Herman – Curator, Arts Consultant and Director Programmes at Bayimba Foundation who provided their expertise on the role of a film market to the east African film industry and how best the East African region can achieve its own in a panel discussion presided over by Polly Kamukama, the Amakula International Film Festival Curator.

Filmmaking isn’t just about the screenplay, script, and all. It comprises a lot of many other factors. However, successful film promotion is merely about the film marketing strategies related to that. A crucial part of a film’s success is how well it has been marketed. And people wouldn’t know a film exists without marketing. However, when a film goes into production, it needs to be advertised like any other product and get an audience excited to see it.

Musinguzi Godfrey on why the role of a film market to the east African film industry and how best the East African region can achieve its own, he said many film makers don’t know what to do with their films after production, most film makers have them on their computers because they see they won’t make any money of them, unlike the film market will help film makers consider all right stages of film production

Kabubi Herman on why the role of a film market to the east African film industry and how best the East African region can achieve its own, he said Bayimba Foundation is seeking out ways to professionalise the Uganda movie industry for all stakeholders right from production to post production by first finding out what is existent and what is lacking so that with help from stakeholders, they can find ideas which would help provide a solid concept that benefits everyone.

For us to grow our own film market we have to source out partnerships which may not necessarily money related but can come in form of training session or even exchange of expertise/services, exhibitions and more

Nana Kagga on why the role of a film market to the east African film industry and how best the East African region can achieve its own, she said the journey of the film industry in Uganda is evolving in the right path but we need to first seize our content and first make it ours so as to standout, she said while starting the film market we need to look at our strategy, vision, mission what will be accepted and what will not be accepted and how will the un-acceptable be changed for better

Nathan Magoola on why the role of a film market to the east African film industry and how best the East African region can achieve its own, he said film makers have to teach themselves with the very basics of film making right from script writing, budgets to post production which will turn help them market their films much more easily, he further said film markets help break the barriers of film making where film makers can get into co-production which will help break costs of production.

The East African film industry faces various challenges while showing signs of steady growth, the film market is a necessary so that film makers can easily meet with various stakeholders within the film industry for the betterment of the film industry and its rapid growth.

Email: tshadrine@gmail.com

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The Amakula International Film Festival is presented by
Bayimba Cultural Foundation in partnership with The DOEN Foundation, Africalia, Kampala Film School and the Uganda Museum.