2018 Amakula Panel Discussions

Film Regulation in Uganda: Assessing the Work of the Coordination Working Group (CWG)

In 2013, a coalition of several government agencies known as the Coordination Working Group (CWG) was established to oversee Film regulation in Uganda. The group consists of Uganda Communications Commission (UCC), Media Council of Uganda, Uganda Registrations Services Bureau (URSB), Uganda Police and Ministry of Gender among others.
The CWG is tasked with implementing a number of Film policies including censorship & classification, registration of Film distributors & exhibitors, the 70% local TV content quota and organising a national Film festival – the Uganda Film Festival – among others.
Five years down the road, however, most of the Film policies are yet to fully be implemented. There have also been persistent complaints about the fragmented nature of the CWG with some experts arguing that Uganda’s emerging Film industry could be better managed under a single competent government body.
This panel discussion therefore seeks to analyse the work of the CWG, and to suggest some of the possible ways through which government could better support the industry.

Venue: Uganda Museum – Exhibition Hall
Date: Friday 16th March 2018
Time: 2pm – 4pm
Panellists: Peter Okello Jabweli – Coordinator, Film Classification Secretariat – Media Council of Uganda, Meddie Sentongo – Head of Multimedia Services, UCC Bemanya Twebaze – Registrar General, URSB
Moderator: Polly Kamukama – Co-curator, Amakula International Film Festival

Marketing a Ugandan Film: Beating the Odds to Reach Audiences

A combination of limited budgets, a complex media landscape and poor cinema-going culture has made it extremely difficult for Ugandan films to find audiences let alone make any profits. While a few filmmakers have found a way a round this deadlock, mainly through the use of creative marketing strategies driven by the advent of social media and strategic partnerships, majority of the local filmmakers still struggle to get their films out there.
This panel discussion is thus aimed at analysing some of the latest trends in film marketing, the role of the media, the changing audience tastes and the general state of film exhibition in Uganda. Our panellists will also share personal experiences and offer practical tips on how to market a low-budget film right from its inception stage.

Venue: Uganda Museum – Exhibition Hall
Date: Saturday 17th March 2018
Time: 2pm – 4pm
Panellists: Joshua Ssali Sentongo – Film Tourism Expert Moses Serugo – Journalist/Film Critic/Film Publicist Satish Guna – Century Cinemax MD/Film Exhibitor
Moderator: Polly Kamukama – Co-curator, Amakula International Film Festival

The Amakula International Film Festival is presented by Bayimba Cultural Foundation in partnership with The DOEN Foundation, Africalia, Kampala Film School and the Uganda Museum.